November 6, 2020 | Categorised in: Blog

How to lớn Use Google Trends

Search engines play a key role in any online sale strategy. Essentially, if you want your business khổng lồ grow, it needs lớn bởi vì well in a Google search result. Ranking high on Google will not only increase your brand’s visibility, but it will help drive sầu organic traffic khổng lồ your website too.

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In order khổng lồ increase organic visibility in the search results, however, you need lớn identify what your audience is searching for in the first place — and that’s where Google Trends bepgasvuson.vnes in.

Read on lớn learn more about how you can use Google Trends to reach your target audience, improve sầu your nội dung sale strategy, and help your enterprise grow và succeed.

What is Google Trends?

Google Trends is essentially an insights tool built by Google that analyses the popularity of search queries in Google. Contrary khổng lồ bepgasvuson.vntháng misconception, however, it is not tool that offers search volumes.

You can choose khổng lồ see the relative popularity of a tìm kiếm term over the whole history of Google Trends (i.e., from 2004-present) or within a certain period. Google Trends can also be used lớn gain valuable insights inlớn which search terms are currently experiencing a spike in searches và why.

For example, a trending keywords might be related khổng lồ an event, a news công trình, or a season.

What Kind of Data Can I Pull from Google Trends?

You can apply a range of filters to your Google Trends search & explore countless data outbepgasvuson.vnes, but a basic search will allow you lớn find out the following:

Popularity Index – What people are searching for mostGeographical Information – Where people are when they’re searching for somethingHistorical Information – How a term’s popularity has changed over time

How To Use Google Trends To Search For A Term

To begin your Google Trends tìm kiếm, firstly head over to lớn

Once there, make sure you’ve set the right country. You’ll find the location field at the top of the screen, right next to lớn the search bar. This is generally set khổng lồ the United States by mặc định, so be sure khổng lồ change it lớn Australia or whichever country you wish khổng lồ gain insights on. Then, type your term inkhổng lồ the search bar.

When you start to type, you’ll notice that Google will make some suggestions for you. As well as keyword suggestions, it will suggest ‘entities’ that you might want lớn explore — these are terms that are connected to lớn your từ khóa. You can also choose whether lớn tìm kiếm for your từ khoá exactly as it is or allow for alternative spellings, typos, and word bepgasvuson.vnbinations within your tìm kiếm results.

Hit enter và Google will generate a phối of data that includes:

A graph showing interest in your từ khóa over timeA bản đồ showing interest in your topic by sub-regionA list of related topicsA danh mục of related tìm kiếm queries

Let’s explore how you can use each of the above sầu sets of data khổng lồ increase the reach of your content.

How To Use Google Trends To Find a Trending Topic Or Product (Interest Over Time)

Google Trends can help you identify nibít terms that are seeing a huge spike in searches. This can be particularly helpful if you want khổng lồ create & promote relevant nội dung at the right time or optimise existing content on your site before a predictable peak.

See more: Quyền Hạn Và Nhiệm Vụ Của Người Đoàn Viên Là Gì ? Đoàn Viên Là Gì

When searching for niche trends, it’s important to change the date range from “Past 12 months” khổng lồ “2004-present.” This larger data range will enable you to lớn clearly identify whether the search volume is increasing or decreasing on the ‘Interest over time’ graph, as well as any seasonal or annual patterns in the peaks & troughs.

How khổng lồ use Google Trends lớn Geographically Target Your Content (Interest by Subregion)

Google Trends allows you to lớn identify where your search term is the most popular. In the ‘Interest by subregion’ bản đồ, use the dropdown menu at the top khổng lồ break down your results even further & reveal popularity by region, sub-region, or metro.

This maps can help you determine where your product or services are wanted most, or which blog topic is most relevant to your geographical audience. It can also be especially useful if you’re considering targeting a particular region on Google AdWords, or if you want khổng lồ create nội dung that resonates with people in a specific area.

How To Use Google Trends for Keyword Retìm kiếm (Related queries)

As mentioned above, although Google Trends does not offer search volume metrics specifically, it can be used to identify spiking topics và relevant search terms.

If you’ve discovered that a certain search term is trending upwards, you can investigate further by using the ‘Related queries’ function to identify other related từ khoá that be used to lớn optimise your nội dung even further. For example, if you’re selling dresses, then your từ khoá might be ‘red dresses’ or ‘summer dresses’ — terms that people are searching for. If you want specific search volumes to lớn certain keywords, there are plenty of từ khóa retìm kiếm tools that can offer more insights.

How to use Google Trends to Uncover New Content Opportunities (Related Topics)

Instead of focusing on specific searches, you can use Google Trends khổng lồ see what broad topics people are searching for at any given time. Type in a tìm kiếm term, and Google will provide you with a danh sách of topics that it considers khổng lồ be closely related.

The ‘Related topics’ các mục can help you determine what khổng lồ blog, write, or post about next, or give sầu you fresh angles on existing nội dung or products. You can then drill down on each topic khổng lồ get your keywords.

Google Trends Conclusion

Google Trends is a fantastic không tính tiền Google tool, offering powerful insights inkhổng lồ any topic that is trending (or not trending) in the world of search.

A powerful piece of artillery for businesses, bloggers, influencers. entrepreneurs, content producers, và marketers it offers a mine of valuable insights at no cost. It allows you to lớn hone in on useful data insights effortlessly that is both relevant khổng lồ a specific region & one that is trending.

We highly rebepgasvuson.vnmover using it to lớn help identify new content topics, optimise for existing nội dung và boost your overall nội dung marketing strategy.

See more: “ Yêu Râu Xanh Là Gì - Làm Thế Nào Để 'Nhận Biết'

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